I'm Rachel Nevers
Integrated Marketing Leader based in the San Francisco Bay Area
CORE CAPABILITIES
OWNED EVENTS
Programs built from the ground up aligned with specific business goals in mind. Experience producing with and without agency support.
Examples
- LinkedIn Exec Connect
- Barks & Baristas
- APIs & IPAs
SPONSORED EVENTS
Strategies embedded into broader third parties programs. Experience includes booth builds (from concept to production), speaker placement, and ancillary events for VIPs.
Examples
- Grace Hopper Conference
- Workhuman
- Workday Rising
- Unleash
- SIA Exec Forum
SUMMITS
Curated thought leadership experiences designed to convene priority audiences around a shared theme or business objective. Experience leading end-to-end programming, from content development to audience strategy, and venue selection to on-site experience.
Examples
- Mulesoft Summit NYC & Boston
- Nielsen Consumer 360
- Nielsen Global Leadership Meeting (GLM)
Additional Experience
Social Media
Content Marketing
Content Marketing
I manage a social program that’s both brand-safe and audience centric. I launched LinkedIn's first on-platform employer brand channel (LinkedIn Life) which has grown to over 111K followers.
Content Marketing
Content Marketing
Content Marketing
I manage the development of content that connects what our audience cares about with what we need to say, including video production and the LinkedIn Life Newsletter, which recently celebrated it's 1 year anniversary.
Web Management
Content Marketing
Web Management
I manage LinkedIn's Careers website program to make sure this primary destination looks great, runs smoothly, and tells the right story for our audience.
Paid Media
Design & Copywriting
Web Management
I manage a paid ad program for LinkedIn Talent Attraction that enables our team to leverage the program for campaigns to build brand awareness and target hard to hire audiences.
Team Enablement
Design & Copywriting
Design & Copywriting
I make sure our team has what they need to do their best work. That includes creating easy to use templates for digital media, crafting comprehesive training materials for events, and making sure everyone gets matching swag.
Design & Copywriting
Design & Copywriting
Design & Copywriting
I bring ideas to life with words and visuals that are on-brand and engaging. I'm a Canva superfan and write inclusive, Comms approved copy for a variety of channels and media types.